Mine UDP

Online grocery store designed to make shopping easier—no lines, no traffic, and no delivery fees. Mine UDP simplifies the purchase of groceries and regional products in Guadalajara through consolidated deliveries, with the convenience of receiving orders at home or at the office, depending on the selected delivery point and service coverage.

  • E-commerce
  • UX/UI
  • Web Development
  • Support

Customer

MINE Urban Delivery Point (UDP Store)

Industry

Retail / E-commerce / Delivery

Year

2026

Website

mineudp.com

Challenge and objective

Mine UDP was created to make grocery shopping easier for people with busy schedules, connecting them with regional suppliers and unique products through a consolidated delivery model. The challenge was to clearly communicate the value of weekly deliveries with no shipping fees and transform it into a simple, fast, and trustworthy shopping experience.

  • Transforming the idea of grocery shopping with no delivery fees into a clear, mobile-first digital experience ready to convert.
  • Enable a simple purchase flow: registration, pickup point selection, cart, checkout, and confirmation.
  • Present categories and products in an organized way to drive repeat usage, catalog growth, and weekly product suggestions.
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Solution

We implemented an e-commerce platform focused on conversion and speed: direct communication of key benefits (#FREEDELIVERY, regional products, flavors of your life), a guided 3-step purchase flow (sign up, place your order, receive it), and a navigation structure designed for category and product discovery. The solution was built to scale its product catalog, integrate suppliers, and operate consolidated deliveries through a clear and user-friendly process.

Buda TI Challenge

Before

Buda TI Solution

After

Development

Dispersed sales and communication; limited automation in the purchase flow; high friction preventing users from completing their orders.

Full purchasing platform: registration, account creation, delivery point selection, cart, and category navigation designed to enable purchases in minutes.

Design

Unclear benefits from the first interaction and no visual guidance through the purchase process.

Clear, single-glance value proposition: free deliveries, regional focus, and a 3-step onboarding flow designed to increase conversion.

SEO

Content and structure lacked clear search intent; low organic reach due to missing pages and weak content hierarchy.

Optimized section-based structure (home, about, categories, and how it works), with consistent messaging and a strong local focus.

Udp 1

Results

Mine UDP was delivered as a ready-to-operate and scalable digital experience: a clear, fast online store focused on saving users time, reinforcing the concept of grocery shopping without lines and highlighting the competitive advantage of consolidated deliveries with no shipping fees. In addition, the project strengthened a brand message with a local identity and a focus on regional suppliers.

  • Simpler shopping experience: quick registration, category-based navigation, and a guided flow to complete the order without friction.
  • Clear communication of the main benefit: free delivery and time savings (no lines, no traffic).
  • Growth-ready base: continuous addition of community-suggested products and strengthening of regional suppliers.
Udp 4
Udp 5