Central Hoteles
Website modernization and redesign to enhance the premium user experience, improve navigation across properties, and make key sections clearer and more accessible, including Hotels, Gallery, Offers, History, and Contact.
- UI/UX
- Front-end
- Performance
- Technical SEO
Customer
Central Hoteles
Industry
Hotels & Hospitality
Year
2026
Website
centralhoteles.comChallenge and objective
The previous website featured unclear navigation and an inconsistent visual style across sections, with elements competing for visual attention. The goal was to modernize the look and feel to match a premium hospitality brand, simplify the exploration of properties, and improve the visual hierarchy of key pages such as Gallery and Offers.
- Create a consistent visual identity across headers, typography, spacing, buttons, and card components.
- Enhance content hierarchy, including headings, subheadings, calls to action, and responsive layout for desktop and mobile.
- Optimize key sections such as Gallery, Offers, and Properties/Hotels to improve navigation efficiency.
- Reduce friction by removing unnecessary overlays, overlapping elements, and components that block content visibility.
Before
After
Solution
The project introduced a visual redesign focused on clarity, consistency, and a premium feel, featuring a clean editorial-style header, improved spacing and layout, image-focused cards, and more intuitive navigation across hotels, the gallery, and promotions.
Before
After
Development
Components with overlapping overlays and layers that blocked content visibility, along with inconsistent layouts across pages.
A consistent structure, reusable components, and better responsive behavior on desktop and mobile.
Design
A dark header and unclear visual hierarchy, with elements competing for attention on the screen.
Premium style with a clean header, spacious typography, polished cards, and improved visual consistency.
UX & Navigation
Navigation between Hotels, Gallery, and Offers was less direct, with sections overloaded with visual layers.
Improved navigation across properties and sections, with content taking center stage and clearer CTAs.
SEO Foundation
A less consistent structure with reduced clarity in section headings.
Stronger H1/H2 hierarchy, more focused pages, and improved structure for technical SEO.
Results
The modernized website delivers a cleaner and more consistent experience, with improved readability, stronger brand perception, more intuitive navigation, and better-structured key sections. This makes it easier for users to compare properties, find content such as galleries and offers, and reach booking actions more quickly.
- Improved visual consistency and a stronger premium feel across the entire site.
- Clearer navigation across properties, gallery, and promotions.
- Better responsive behavior, reducing overlaps and improving space usage.
- Base sólida para optimización continua (SEO técnico, performance y medición).
Before
After
